Insights
Straight answers to the questions business owners actually ask about their websites — what speed is worth, what Google rewards, what it all costs, and who owns it.
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- Search & SEO9 min read
What Google Actually Wants From Your Business Website
Strip away the SEO folklore and Google's requirements are short, stable, and mostly within your control. Here is what search engines actually reward in a business website — and what owners waste money chasing.
Read the article - Performance9 min read
Is a Fast Website Worth It? The Business Case for Speed
Page speed gets sold as a technical virtue. It is actually a margin question — it decides how much of your traffic survives to become a lead. Here is how to price it for your own business, including when it is not worth it.
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All insights
- Conversion7 min read
Why Your Website Isn't Generating Leads — And Why It's Usually Not the Design
"We need a redesign" is a conclusion, not a diagnosis. Six reasons business websites fail to produce leads, in the order worth checking — most of which a redesign alone will not fix.
Read the article - Conversion7 min read
Why Nobody Fills Out Your Contact Form
A contact form has three separate failure points, and business owners almost always inspect only the first. How to find out which one is costing you leads — this afternoon, for free.
Read the article - Search & SEO7 min read
What It Actually Takes to Rank in Your Own City
Local search runs on different machinery than the rest of Google — proximity, prominence, and consistency. Here is what moves those levers for a business that sells to the people around it.
Read the article - Search & SEO7 min read
How AI Search Changed What Your Website Needs to Say
AI systems increasingly answer your customer's question instead of handing them ten links. Getting cited in that answer depends on things most business websites happen to be bad at.
Read the article - Search & SEO7 min read
Structured Data, Explained Without the Jargon
Schema markup is the least understood and most quietly valuable thing on a business website. What it is, what it actually does for you, and which types a normal business needs.
Read the article - Ownership & Vendors6 min read
Who Actually Owns Your Website?
Most business owners assume they own their website because they paid for it. Ownership is five separate things, and it is common to hold none of them. Here is how to find out where you stand.
Read the article - Ownership & Vendors7 min read
What to Ask Before You Hire Anyone to Build Your Website
Ten questions that separate a vendor who will still be useful in year three from one who will not — and the answers that should end the conversation.
Read the article - Website Economics7 min read
Rebuild or Repair? A Framework for an Aging Website
Rebuilding a website that only needed maintenance wastes money. Maintaining one that needed rebuilding wastes more. Five questions that tell you which situation you are in.
Read the article - Website Economics6 min read
Static vs. WordPress: The Real Total Cost of a Business Website
The build quote is the smallest number in your website's life. A clear-eyed comparison of what WordPress and managed static architecture actually cost over three years.
Read the article - Performance7 min read
What Happens When Your Website Goes Down — and Who Notices First
The answer to who notices first is almost always a customer. The four ways business websites actually fail, what each one costs, and what monitoring and backups genuinely buy you.
Read the article - Ownership & Vendors7 min read
WordPress Alternatives for Contractors: What to Choose in 2026
WordPress powers most contractor websites — and generates most contractor website headaches. Here are the real alternatives, what each one costs you, and how to choose.
Read the article - Performance6 min read
Why Manufacturer Websites Fail Google's Speed Test — and What It Costs
Most manufacturing websites we test score under 50 on Google PageSpeed. Here's why it happens, what it costs in RFQs and rankings, and what the fix actually looks like.
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