Pacific Logistics Group
LogisticsA regional freight and logistics company that ditched WordPress for a static site — and watched their leads double.
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The Challenge
Pacific Logistics Group had been operating a WordPress site with a page builder plugin that generated bloated, div-heavy markup on every page. Mobile PageSpeed scored 31. Desktop was marginally better at 48. The site loaded in 5.9 seconds on average and the bounce rate sat at 64% — meaning nearly two-thirds of visitors left without viewing a second page. The quote request form was converting at just 1.8%, partly because the page it lived on took over 8 seconds to become interactive on mobile. The WordPress theme packed 47 Google Fonts variations and four JavaScript libraries that loaded on every page regardless of whether they were used. For a logistics company where responsiveness and reliability are the product, their website communicated the opposite. They also struggled with content updates — changing a phone number required logging into WordPress, navigating three menus, and hoping the page builder did not break the layout.
Our Solution
We built a clean, structured 8-page site on Next.js with a dark navy and teal design system that conveys operational sophistication. Each service has its own dedicated page with specific capability lists, and the coverage section includes region-specific facility and fleet data. The quote request form is accessible from the homepage and every service page — always above the fold, always fast. We eliminated every unnecessary dependency: one font family, one CSS framework compiled at build time, zero client-side JavaScript libraries. The entire site weighs less than what the old WordPress homepage's CSS file alone weighed. Content updates deploy through Git in under 60 seconds — change a file, push, and the CDN updates globally.
Results
PageSpeed Performance went from 31 to 100. All four Lighthouse categories now score 100. Load time dropped from 5.9 seconds to 0.5 seconds — an 91% reduction. The bounce rate fell from 64% to 31%, and the time-on-site nearly doubled as visitors actually explored service and coverage pages. Quote request form submissions increased 112%, driven by faster page loads and the form's prominent placement on every service page. The conversion rate jumped from 1.8% to 3.9%. Content updates that previously required a WordPress admin session and 20 minutes of careful page-builder navigation now take a single Git commit and deploy in under a minute. Pacific Logistics has not needed to contact us about a single site outage since launch.
Technologies Used
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